Real Estate SEO: 20 Tips to Improve Your Search
✅ Checking your site analytics: Where do current customers spend their time? Which pages receive the most visits?
✅ Competitor analysis: Look at what competing real estate agencies in your area are trying to rank for. Tools like SimilarWeb can help you with this.
✅ Be easy-to-digest
✅ Answer people’s questions
✅ Follow a thought-provoking narrativeDon’t be afraid to experiment with different kinds of content too. Videos and images can be just as compelling as blogs and articles in the real estate world.
✅ The ability to use buttons and links
✅ Navigation (is it simple?)
commonly searched terms in your area.
✅ Try Google Ads: If you have Google Ads, you can use the built-in keyword search functionality to
find potential keyword opportunities.
✅ Track customer conversations: Keep an eye on how customers talk about you when speaking
to realtors, or just mentioning you on social media.
specific listings in their area? Can they find your contact page and book a conversation within a matter of minutes?
✅ Clean up your website’s code
✅ Minimize the use of third-party plugins
✅ Use a content delivery network (CDN)
prices are doing or what customers might want to know about buying and selling certain real estate types.
✅ Numbers: “10 top tips for getting your Melbourne apartment to sell”
✅ Secrets: “The secret rules to purchasing your first Perth home.”
loading properly. Broken links can significantly damage the user experience, after all.
addition, there are tons of free tools online to help you create your own sitemap.